Profit Max vs. HighLevel
Profit Max is the service business CRM that maximizes profit and builds recurring revenue. HighLevel is built for marketing agencies, so its plans are priced by how many sub-accounts you manage, and texting, calls, emails and AI are charged by usage on top of the plan. Profit Max Starter is $49 a month and includes job costing, quotes, work orders and invoices for your own business.
Your 14-day free trial includes every Pro feature, and you don't need a credit card to start it.
Updated October 15, 2026
Invoices & Online Payments
Website Lead Forms
Marketing Emails
How Profit Max Helps You Keep More Profit
Profit Max is built around the profit on each job, so these are the features that change what you keep at the end of the year.
See Your Profit Before You Send the Quote
Profit Max allows you to enter your costs once, including labor, drive time, overhead, materials and card fees, and then shows you the profit on every quote while you build it. If a quote comes in under the minimum profit you've set, Profit Max warns you before you send it, so you can adjust the price before you've done the work instead of after.
Sell More on Every Quote
Good/Better/Best Packages allow you to put three versions of the same job on one quote, so your customer decides how much to spend instead of whether to hire you. Limited-Time Offers add extra services at a discount you choose, and they can show a countdown timer that starts when your customer first opens the quote. Since you're already going to be there, every service your customer adds is extra profit with very little extra drive time.
Turn One-Time Jobs Into Recurring Revenue
Service Plans allow you to sell work that repeats on a schedule, like every three months, and bill your customer after each appointment or in equal monthly payments. Profit Max schedules the work orders and charges the card on file, so a customer who signs up once keeps bringing in profit all year.
Follow Up on Every Quote and Invoice Automatically
Profit Max follows up on every quote you send, starting the next day, and stops as soon as your customer approves or declines it. It also sends reminders on past-due invoices for about three months or until they are paid. Both come with every plan, so every quote you spend time on gets followed up, and you spend less of your week chasing payments.
Results From Business Owners
“Profit Max helped me hit $10,000 in monthly recurring revenue using service plans. It's guaranteed income so we breeze through the off season now.”
“I doubled my monthly profit with service packages and upsells. All I did was add my services, input my costs, and the software did the rest.”
“I spend a lot of my day driving. The route planner saves me time and fuel, and lets me fit more jobs in a day.”
Profit Max vs. HighLevel Pricing
Both companies charge less per month when you pay for a year up front, so each table shows the monthly price and the yearly price for every plan.
Profit Max
| Plan | Users | Monthly | Billed Yearly |
|---|---|---|---|
| Starter | 1 user | $49/mo | $29/mo |
| Pro | 10 users included, then $35/user/mo | $199/mo | $149/mo |
HighLevel
| Plan | Users | Monthly | Billed Yearly |
|---|---|---|---|
| Starter | Unlimited users, 3 sub-accounts | $97/mo | $80.83/mo |
| Unlimited | Unlimited users and sub-accounts | $297/mo | $247.50/mo |
- Texting, calls, emails sent and AI features are charged by usage on top of every plan.
Profit Max vs. HighLevel Features
This table shows which plan you need for each feature and what that plan costs per month.
| Feature | Profit Max | HighLevel |
|---|---|---|
| Invoices & Online Payments | Every planfrom $49/mo | Includedfrom $97/mo |
| Website Lead Forms | Every planfrom $49/mo | Includedfrom $97/mo |
| Marketing Emails | Pro plan$199/mo | Charged per email senton every plan |
HighLevel's plans and prices come from gohighlevel.com, checked on October 15, 2026. Monthly prices are without a yearly commitment. HighLevel is a trademark of its owner, and Profit Max isn't affiliated with HighLevel.
Switching From HighLevel to Profit Max
Moving to Profit Max takes three steps, and you can do all of them during your free trial.
Start Your Free Trial
Your trial lasts 14 days and includes every Pro feature, and you don't need a credit card to start it.
Import Your Records
Profit Max imports customers, quotes, work orders, invoices and line items from CSV files. It matches your column names to its own fields and shows you a preview before anything is imported.
Enter Your Costs
Account setup asks for your business costs, and once your services are in, every quote you build shows you its profit before you send it.
Frequently Asked Questions
How much does HighLevel cost?
HighLevel's Starter plan is $97 a month, or $970 a year, and includes 3 sub-accounts with unlimited users. Its Unlimited plan is $297 a month, or $2,970 a year, with unlimited sub-accounts. Texting, calls, emails sent and AI features are charged by usage on top of either plan.
Is HighLevel built for service businesses?
HighLevel describes its Starter plan as perfect for smaller businesses and solo marketers, and its Unlimited plan as built for growing agencies. Profit Max is built for service businesses that quote, schedule and invoice their own work, so it includes job costing, work orders, Good/Better/Best Packages, Limited-Time Offers and Service Plans.
Is Profit Max cheaper than HighLevel?
Profit Max Starter is $49 a month, and Profit Max Pro is $199 a month with 10 users, while HighLevel starts at $97 a month and its Unlimited plan is $297 a month. HighLevel includes unlimited users on every plan, but texting, calls and emails sent are charged by usage on top of the plan.
How do I move my data to Profit Max?
Profit Max imports customers, quotes, work orders, invoices and line items from CSV files, including files exported from other CRMs. It matches your column names to its own fields, lets you match any it doesn't recognize, and shows you a preview before anything is imported.
Is there a free trial?
Yes. Every new account starts with a 14-day free trial of the Pro plan, and you don't need a credit card to start it.
What kinds of businesses is Profit Max built for?
Profit Max is built for any service business that sends quotes, schedules work and sends invoices. You set up your own services, prices and costs, so your quotes and profit numbers match the way your business works.
Try Profit Max Free for 14 Days
Build a few quotes with your own costs and see the profit on each one before you decide. You don't need a credit card to start your trial.
Start Your Free Trial